My first Saturday post is going to set the tone for these Saturday "Refueling" sessions.
Here it goes...
It's a Saturday morning. You've had the typical week at work. And certainly nothing revolutionary happened.
So here's your chance. I think that on the weekend we're open to open to new experiences. Or at least experiences we didn't have all week. Why? Because we are in good spirits.
In order to find motivation in what we do as marketers, we have to go out, hang with the consumer and yes even be a consumer. We need to be around people, crowds, people from all ages and forms. Each of them "broadcasts" their own taste, style, vibe and preference. When I walk around New York, I constantly think "Isn't it funny how almost everyone falls into their own stores. Oh, I bet you he's going into Adidas. She looks like an Urban Adidas girl"
When was the last time you we're in New York? Do it the next time you have a chance to. There's no better place in the world to expose yourself to. Every day, every corner is like changing like a page in a history book, and everyday in New York is a part of emerging culture. From new stores, new brands, street artists, late-night musicians, local micro-brews, to the constant influx on international flavor of tourists that walk the streets. (They're the ones holding the maps)
Maybe you don't always have New York or any big city at your disposal. But what's stopping you from going to the book store? A winery, a local art gallery (even if the art is from some local guy who painted it circa 1982). It's important to get out there. Go ahead and surprise yourself.
You'll feel it in your step on Monday when you have something to chat to your coworkers about. And you'll make the weekend (and time away from the fluorescent office lights) feel longer.