« Apple's iPad—The Giant iPhone for Your Mom (and maybe you). | Main | Aliens don't have mice »



Feed You can follow this conversation by subscribing to the comment feed for this post.

It's refreshing to see someone from a full-service Ad Agency speak about the importance of social media.

After making it mandatory for the media dept. in 2009 to try to "figure out" Twitter due to client's inquiries at my old agency, they concluded that there was really no significance after a short 2-week stint. Their reasoning is that 20% of the users make up 80% of the content. They decided it wasn't worth it. The client's marketing departments seem to be handling the social side of campaigns.

I myself think it's a missed opportunity and feel that more agencies should take a lead role in it, because to date, social media is an abandoned orphan looking for home. No one really knows or is willing to take ownership of it. (Working on a blog post on this very topic now)

I'm happy to have stumbled across your website/blog/twitter feeds and look forward to reading more of your opinions on this and other topics.

The comments to this entry are closed.

E N T E R   Y O U R   E M A I L

Search this site:

August 2011

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

TypePad Profile

Get updates on my activity. Follow me on my Profile.
Related Posts with Thumbnails