{Today's story has a little self-promotion in it.}
The World Park Unveil at New York's Central Park on Arbor Day
—a mobile-interactive installation will be on display in Central Park for a 2-day exhibit.
Through interactive mobile technology, The World Park engages, entertains and motivates a deeper park exploration. Unlock Central Park's famous views, stories, movie scenes, archeology and history will be delivered through streaming videos and rich interactive content on visitors' mobile phones. More than 1,800 hours went into creating this one-of-a-kind, mobile-interactive exhibit/event, incorporating historical facts, images and videos. A unique mobile technology, made specifically for this event, was developed to deliver creative content to re-engage visitors to Central Park.
When is this event?
Arbor Day 2010 in Central Park
Friday, April 30, 2010 from 10:00 a.m. – 6:00 p.m. &
Saturday May 1, 2010 from 10:00 a.m. – 6:00 p.m.
Location: Central Park, Southeastern corner entrance at 59th Street
“We think that the future of interaction is mobility and this experience allows us to engage visitors every step of the way, through rich content and interactive mobile technology," said Michael Ferrare, founder of Agency Magma. “Visitors get to ‘Play the Park’ through the park interaction of tomorrow.”
On the day of the event, park visitors will receive a map then follow along a self-guided tour of New York's Central Park. Visitors will get to play a trivia game with categories related to Central Park’s history, including: Pop Culture, Science, Art and History. Visitors can use the scanning application on their mobile phones to scan small digital trees signage placed at specific, content-related locations. The small digital trees are called 'Parkodes'—a modern evolution of a QR-Code. Each Parkode reveals a question relating to its exact location—similar to picking up a playing card on a board game. Every Parkode scan lets users unlock park secrets, revisit The Gates, watch famous movie scenes, scroll through the 1800's—all right through an iPhone or smartphone."
For event information, updates, and pre-event videos visit theworldpark.com/nyc
Or follow the Central Park animals and The World Park on Facebook @ www.facebook.com/theworldpark
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