Thinking outside of the category—Netflix
Chances are you're not in charge of running an entertainment brand or service. But if you're a smaller or newer brand to your category then perhaps you want to tune into this one.
I constantly hear Netflix subscribers saying the following words, "I love my Netflix."
Netflix has developed into a real category challenger within the television and entertainment industry. They've succeeded by approaching things in a way that's 'outside of the category' and the normal or typical approach or 'models' within the industry.
Maybe that's why their stock tripled in the last year. They aren't fighting against the typical culture or an older organization nor are they stuck to their own habit. They just go for it. And as a result, we see more potential in what they can achieve.
Being small(er) and more nimble allows you the opportunity to challenge the category by thinking outside of the category. What if you adopted a similar way? What if you tried to 'get there first'? I bet you'll discover some breakthroughs along the way.
Oh, and I too love my Netflix.
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