The Emerging Times

Meet Smutley. Get in touch with great work.

Meet Smutley.
Then get in touch with more great work.

Originaly posted by Amy Corr, a managing editor @ MediaPost:

'Meet Smutley, an alley cat that sleeps with any animal he encounters. Smutley is part of an online campaign for AIDES, a French non-profit that encourages safe sex.' Read more from Amy...

What I think:
The 'best' creative work (in the ad and media business) isn't trying to appeal to everyone. What matters most is having powerful and unexpected creative ideas that resonate with the specific group of people you've set out to connect with. This campaign does that extremely well—so that's why I think it's brilliant.

Watch the Smutley video here. See more of the work here.

From print to picture: The Vice Guide to Everything

From print to picture: The Vice Guide to Everything
Here's a great example of a young modern day print publication turned content influencer. Vice has evolved into quite the brand and evolved their content across digital and now broadcast media. I'm liking it. Check out The Vice Guide to Everything.

 

 

CONAN - King of Integration

CONAN - King of Integration

Integrating a brand promotion within entertainment has always been a laughing matter. And rarely the kind of laugh you actually laugh along with. If it doesn't entertain you You simply ignore it.

Here's one you can really appreciate and laugh along with:

Conan Obrien's, 20 Pine Trees Air Fresheners in 20 days—Giveaway Spectacular.
*Chevy Cruze included

Conan and his writers have always done a brilliant job at placing the promotion at the center of the joke-that's why it works. So well in fact that they can actually run it or push it more because it simply doesn't suck.

The writers and creators of the promotion certainly understood that it didn't have to be just an ad, instead they made it a bit. So, now you know how to integrate a great promotion, and knowing is half the battle.