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Originaly posted by Amy Corr, a managing editor @ MediaPost:
'Meet Smutley, an alley cat that sleeps with any animal he encounters. Smutley is part of an online campaign for AIDES, a French non-profit that encourages safe sex.' Read more from Amy...
What I think:
The 'best' creative work (in the ad and media business) isn't trying to appeal to everyone. What matters most is having powerful and unexpected creative ideas that resonate with the specific group of people you've set out to connect with. This campaign does that extremely well—so that's why I think it's brilliant.