Applications vs. Subscriptions
Isn't it funny how if we change, or update one simple word it can make a huge difference on how we perceive things? Let's take the two words above: applications and subscriptions as an example.
A subscription is something you pay for. It comes to you every week, and you see it and it's done. An application is something that you pay for, but it does a bit more—it helps you perform the task of accessing the same information, except for one thing—you decide when it comes to you. It's an 'App', and it's all about control.
Why is it that if we take the same ol' stuff and repackage it into another shape, on another medium, and somehow watch it take off. There is something in the buzz word of the week, 'the app'. I think it's all a matter of an emerging consumer perception. "I'll turn you on when I need you", that's how I feel about media today, and my app is the channel I go to to access that thing you'll help me do.
Today, apps mean that you actually do something and subscriptions tend to mean that you are just selling something. It's a fine line. To many of you, this may not make a lot of sense, but give it some thinking and I hope you'll see what I mean.
Apps, or at least the perception of an application really has more potential than most people think. What can your brand 'do'?