CONAN - King of Integration
Integrating a brand promotion within entertainment has always been a laughing matter. And rarely the kind of laugh you actually laugh along with. If it doesn't entertain you You simply ignore it.
Here's one you can really appreciate and laugh along with:
Conan Obrien's, 20 Pine Trees Air Fresheners in 20 days—Giveaway Spectacular.
*Chevy Cruze included
Conan and his writers have always done a brilliant job at placing the promotion at the center of the joke-that's why it works. So well in fact that they can actually run it or push it more because it simply doesn't suck.
The writers and creators of the promotion certainly understood that it didn't have to be just an ad, instead they made it a bit. So, now you know how to integrate a great promotion, and knowing is half the battle.