In the 1970s, before television had a thousand channels, the internet, mobile phones, tablet screens, and all this technology, the business was (obviously) different.
During this time newspapers were strong, many new publications like Ms. Magazine emerged, big movie companies only invested in one or two blockbusters a year, tobacco ads were being banned on the television and radio, and Sesame Street premiered. These changes in media reflected the culture of this time.
As media and publications grew people in the biz thought it made things more complex, more fragmented. Relatively speaking, for the most part they were right.
However when you compare then to now, then seems quite simple. Wouldn't you agree? Since that time change has been fast, epic, significant, and for some it's polarizing. Not surprisingly, advertising still reflects our culture and society today. And a lot of us still think the business is getting more and more complex. It's just the nature of the business—it's the business of change.
I sometimes wonder, when we look back in thirty years will we think that today was actually simple? Even basic? Time shall tell. I think you should take a step back and look at this time in history—see the big picture. Maybe you'll realize what's going on and where your place is amongst all this change.
Thirty years from now it'll look easy to a lot of people, as if life in the business was a Tootsie Roll.