1 Billion Gaga
"Lady Gaga is Turning Me A Little Monster"
Love her or hate her. She scores in the media realm—proving it with over 1 billion views.
Recently, she committed to a partnership with Polaroid as I mentioned in my Best Ideas in Advertising last month. However, since that time, she has taken an even deeper role in Polaroid and has announced an upcoming web feature that will follow her recent 1 billion viewed—Telephone Video {warning! This video is sexually provocative, and can only really live on the internet.}
How Lady Gaga plays by the native "Rules of the Internet".
Sex—that's why the Haus of Gaga wins online—it plays by the rules of the internet. If you have a chance, make your content sexy, use the lever (no pun intended). Porn accounts for (still) about To the vast, vast majority of the internet, and it will forever be perceived as the the 'black market' of consumer content.
So what does it take to REALLY win big online? You really want to know? Here are the rules:
1. Give me sex—sexual content and porn is one click away, so if your not sex, then I might consider something else.
*Believe it or not, a famous creative director said this to me about 5 years ago. And it made so much sense.
2. Passing Impact—you know what you're going to get. People send it to you with a high expectation and it delivers, so you send-it-off yourself, and pass along the shock.
3. It's exclusive to the internet—and something that's not on TV or for your parents. It lives in another world. You, instead, have to hunt for it.
*At the end of the day, it's good-ole' interweb entertainment that plays by the rules of the internet. Even though the film is littered with product placement from companies like: Virgin Mobile, Beats, and Polaroid. It seems to captivate and shock viewers with it's completely absurd and over-the-top provocative smash in a way that let's you overtly notice the product placement to be surrounded by T-n-A.
*Also it's great directing from jonas akerlund!
