Finding Chaos in Order is about exercising (your mind) or changing the way you and your organization currently thinks or behaves.
It's getting you to reconsider the what is of the business. They are the rules. The past history. The 'way we've been doing it' kind of mind set.
But the what if angle if far more interesting. Occasionally, this kind of thinking allows a person to engineer or experiment with other ways of thinking. It's open to new influences. And therefore—new approaches.
In 1999, during the height of the internet 'boom', while there were thousands of Blockbuster Video stores all across America, Netflix found 'Chaos in Order'. They said 'what if'.
The best ideas, products and businesses are far less 'hard wired' to their past business models—because that's what the marketplace is asking for today.
So now it's 2011, it's the early height of the 'mobile boom', what if...