Images. Ideas. Words.
That's what we're all dealing with here. As advertisers we concoct and apply these three powerful things to create the stuff people see and eventually buy. It's the product, the personality, the ad campaign, the music video.
If your ever lost in the business, wondering what exactly it is that you do or make, simply remember these three things. Consider them your ingredients. They're what the world sees and (hopefully) remembers. If your missing one of them, well then you're probably not doing it right. And if your thinking that an app or technology will do the trick, well you're wrong again.
The unique and consistent impact of images, ideas and words are what makes us remember messages. So when your building your next campaign, remember your simple tool set here. They're your simple building blocks to making advertising.
Images, ideas, and words.