Technology Interaction + Physical Reaction = Good Action
We owe it to ourselves to get people out from the screen on the indoor life and out into the world that people created—a more natural place, and a healthier lifestyle.
I've been so very busy launching The World Park, that I have not even allowed myself one second to edit or even sketch a new idea until it launches on Arbor Day in New York's Central Park.
Both promote a healthy lifestyle via physical interaction. If a mobile game motivates you to explore or walk further through more of the park—giving you a deeper park experience, or a Nike shoe makes you wan to dance or even take up dancing like Rock Band did to music...isn't that a good thing?
I'm certainly not a big supporter of Nike in general, but what I am a HUGE supporter of is the idea inside of this video. As creative marketers, designers, and product developers in the United States—we are still many year's behind Japan and their ability to create, test, market, and successfully test our next generation products. What I mean is, ideas like this will pop up in the US soon, but chances are that before they roll it out across the universe, they'll see how the most innovative consumer market uses it to create something, or nothing with it. Until then...let's wait and see.
Enjoy this idea that motivates action and even a little dance reaction:) I REALLY want a pair of these!