We like impromptus. In the 60s there were 'Happenings', then there were 'Be-ins', little pop-up ideas, events, songs, shows, films, and news. Impromptus create buzz, makes peoples' eyebrows go up, lights up Twitter pages, and get's sent back-and-forth through txt msgs and immediately become limited-edition moments—making them ideas worth passing.
Can your brand make an impromptu?
If you're into not having plans or simply want some weekly summer inspiration on happenings in NYC that are off the radar events and ideas-subscribe to NonsenseNYC.
(Your wacky, creative mind will thank me later.)