The Emerging Times

Impromptu

We like impromptus. In the 60s there were 'Happenings', then there were 'Be-ins', little pop-up ideas, events, songs, shows, films, and news. Impromptus create buzz, makes peoples' eyebrows go up, lights up Twitter pages, and get's sent back-and-forth through txt msgs and immediately become limited-edition moments—making them ideas worth passing.

Can your brand make an impromptu?

If you're into not having plans or simply want some weekly summer inspiration on happenings in NYC that are off the radar events and ideas-subscribe to NonsenseNYC.

(Your wacky, creative mind will thank me later.)

Blog Schedule for New Readers

There have been many new faces subscribing to the Emerging Times this week. Welcome! I wanted to remind all of you that this blog was designed to flow with your work week. You can learn more about the schedule here: Blog Schedule.

Each Thursday features The Idea—What consumers want. See some previous entries.

And as usual, you may send feedback, love, hate, or article disagreements to me via email.

Social Memory

Social Memory
Your first concert. The first time you were on a seesaw. Your first kiss. Sound cheezy? How about your first shot of alcohol? When the Flyers won the Stanley Cup? And let's not forget Apple's 1984 commercial.

First time experiences are the most memorable, and sometimes they're the most magical. Especially if you're 1,200 crazed italian football fans who got to see the big game on a large-screen hd projection. I think they'll certainly recall this magical event.

Creating ideas that people feel in their hearts and remember in their minds isn't easy. Especially when it's advertising.

If you can pull off an idea like the one in this video, I promise you that it will be remembered forever in the minds of your prospects. Is that worth anything to you? It certainly should be.

One-of-a-kind experiences are magical because they take longer to fade away.

SEE: People paint pictures.


SIDE NOTE:
The Emerging Times will be on vacation till Monday, March 29th. I want to start fresh Monday with an On The Radar mobile special called The Droid Trains the Brain.

The Emerging Times: Weekly Content by Day

Monday:
On the Radar
Something you should know about

Tuesday:
Breaking It Down
What makes ideas tick

Wednesday:
Quick Drive
Getting motivated to do great work

Thursday:
The Idea
What consumers want

Friday:
Topic Of The Week
What should be on the top of your mind

Saturday:
Refuel
Interaction and exposure to inspiring things

Sunday:
Sunday Zoom
The industry and yourself from 30,000 feet