Hybrid cars—entering 'the tipping point' ?
Everyone (including myself) is wondering when consumer culture will take a permanent shift towards considering a hybrid car over a gas-powered one. As a marketer, I ask myself, "What would it really take?". Lower hybrid-car prices? Soaring gas prices? Global warming pressure? More tax credits from the government? One can only guess.
These are simply the obvious factors that might impact that 'shift' towards hybrids. Unfortunately these factors are only creating small, incremental shifts. Today, we're constantly reappraising our transportation purchases and options. But unfortunately the 'value' proposition hybrid cars offer today just isn't quite enough to push us over the edge. It just isn't.
But every now and then something big(er) happens and causes an unexpected tipping point—the moment when the lightbulb goes off for ALL of us. And that moment juts might be arriving sooner than most people thought. What if I told you that the next generation of hybrids got 120mpg plus? What would happen then? I think we would all seriously consider buying one.
But seriously, don't laugh—it's really happening.
Invention, innovation and technology are enabling more tipping points to happen more often. And the best part about them is that most of us won't even see them coming. Case in point—i'd like you to meet the future of the hybrid car engine and catch a glimpse of what's to come. It just might be the very invention that tips us all over the edge.
*Sorry for any typos. I'm always good for a few...