I recently started teaching a portfolio class at the Miami Ad School in New York.
Here's one thing I told my class of talented, young creative marketers.
Ideas and executions in the advertising business generally land in one of two areas.
They are: smart or fun.
Half of young people starting off in the business have the technical skills and bold-minded courage to do stuff that's simply fun. Why not, that's what the business is all about. Doing "cool" stuff. The other half of young people are simply smart. They can logically break down a problem, approach it in an intelligent way and work off of the paths that have been set before. Insight is what drives them, not images and words. Either way, BOTH are equally important.
So which are you? Where do your ideas typically land? Can you be the other? What if you practiced?
Remember one thing—it's about range.
The best-lasting ideas in the world, the ones that last a generation, are both fun and smart. You can be both.